MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
West Valley Fertility Center (WVFC), Dr. Vladimir Troche
We were hired to improve the fertility clinic's patient volume via the Internet. The clinic has a great reputation for its IVF success rates but the competition for fertility patients is high in the Phoenix Arizona area. We redesigned the website using the existing color scheme and launched the site in April 2008.
The physician also had the plan to expand his egg donor program. After site launch, we placed a strategically optimized paid search campaigns (PPC) to enlarge the egg donor pool and egg donation patient volume.
Within weeks, the new site started to compete with the major local clinics on Google's top 10 for keyphrases such as "fertility center Arizona", "fertility clinic Arizona" and "Phoenix Arizona fertility". We are also the clinic's advisors for traditional marketing tools, website maintenance, search engine optimization, web traffic analysis and online reputation management on an ongoing basis to help getting the most impact for their marketing dollars.
As one of our most recently redesign projects, West Valley Fertility Center near Phoenix, Arizona, feels the impact of improved Google page ranks at the right time. Considering the economic slowdown fertility specialists feel nationwide, this optimized, highly improved website is compensating nicely for current macroeconomic changes.