Fertility Marketing Showcase
USC Fertility (USC IVF) Dr. Richard Paulson
USC Fertility (formerly USC Reproductive Endocrinology and Infertility or USC IVF) approached us with the need for a company website redesign in September 2004. The goal was to incorporate the fertility clinic's strong academic affiliation with the University of Southern California into the design.
Another emphasis in the production of the website were the research publications of the active research department lead by Dr. Richard Paulson.
The design harmoniously incorporated the academic branding of the University of Southern California into the professional, state-of-the-art feel of the fertility center.
In November 2004, USC Fertility's website was launched after only two months of production time. It consisted of 72 webpages, a collection of research papers in PDF and a search feature. The site was designed in cascading style sheet (CSS) coding without tables. It is optimized for all major treatment options USC Fertility offers, is Section 501 compliant and written in XHTML 1.0, the highest standards in website design at that time. As a result, traffic from Google alone increased within a 12-month period by 1551% (calculation is based on incoming traffic from Google December 2004 and December 2005).