Fertility Marketing Showcase
Fertility Center of California (FCC), a Reproductive Tissue and Sperm Bank
Fertility Center of California, the licensed sperm and reproductive tissue bank in Southern California approached us with the project to redesign its site.
The goal was to make sperm donor search easy, serve as an patient information hub for donors and recipients alike to reduce the work load for the staff at its two locations in Orange and San Diego. The attractive site was launched on January 4, 2007 and validates in XHTML and 508 Code.
Its design includes a featured donor profile and easy navigation to donor sperm information, fertility tests and procedures the sperm bank has to offer. After site launch, the ongoing marketing efforts focused on improved search engine ranks on Google and increased quality traffic to dramatically increase patient volume at the clinic's two locations.
Brochures and business cards were redesigned and printed at a negotiated low cost. In January 2008, a huge milestone was reached with the launch of the online, secure, interactive sperm donor database, which reaches within a few short months Google's rank No. 2 for "sperm donor database" and No. 3 for "sperm donor profiles". Since then, patient volume exponentially increased and many administrative tasks involved in the donor program were dramatically simplified. After a couple months online, the online donor application program had to be put on hold for 6 months due to the high volume of donor applications. With the increasing business in Southern California, the center opened a third service location in Riverside County in May 2008. The center's "find a sperm donor" program continues to gain popularity in 2008.
Fertility Marketing continues to provide marketing consulting services for the center in form of SEO, Web Link Referral, online PR, web traffic analysis, website maintenance and content recommendations, and brochure design.