MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
Southern California Center for Reproductive Medicine (SCCRM), Dr. Robert Anderson & Dr. Edward Dourron
This project for Southern California Center for Reproductive Medicine (SCCRM) is an excellent example of what could evolve over six months after web site launch. The site at www.socalfertility.com had very little effect on the clinic's patient volume before our site launch May 16, 2006. We corrected its shortcomings such as the nested table design and the code to content ratio. In addition, we made sure that the physicians' high credibility and expertise is reflected throughout the website.
Following modern web design standards for ideal optimization, the site validates in modern XHTML 1.0 code using cascading style sheet design (CSS), is Section 508 compliant and follows the guidelines for websites set by the AMA and ASRM. It also follows the HON (Health on the Net) and uses a Secure Socket Layer (SSL) to securely transfer information from the contact forms. An online video collection, a site-wide search feature, the free newsletter subscription and a free fertility seminar, the site has a highly interactive character, which attracts new and repeat visitors alike.
After 6 months, Dr. Robert Anderson name comes up in Google search results as No.1 out of 17,300,000 results (there are a lot of Robert Anderson's out there). Dr. Anderson wants to be known for his expertise in fertility treatment for women in advanced reproductive age. Therefore, we made sure that we focused on key phrase optimization of "age and fertility". As of January 10, 2007 his website is No.5 on Google for this search term. His website also comes up #2 on Google for "pregnancy over 45", #4 for "pregnancy risk over 40", #4 "pregnancy at 45", #4 "pregnancy over forty", etc.
There are a lot of other top 10 listings on other search engines, but we consider Google as the most important and we focus our efforts on the major players. The site activity resulted in such significant new patient volume for Dr. Anderson that he has not yet wanted to implement our more advanced search engine marketing strategies. With the additional patient load at this center, updating patient materials became important. We created a digital version of his IVF patient manual on CD ROM , which eliminated high printing costs and storage of hard copies in the office and reduced mailing costs.
Dr. Robert Anderson is using our services on an ongoing basis for online PR campaigns, which continuously increases his name recognition and search engine popularity. Read more about our online Medical Public Relations.