Fertility Marketing Showcase
Nevada Fertility CARES, Dr. Rachel McConnell
Nevada Fertility CARES struggled with its competitive web presence prior to working with us. Their site had a frame design and very little content that search engines could identify as significant content for fertility treatment in the Las Vegas area. After a thorough analysis of the competition in the area and overall market analysis, we knew how people in Nevada are looking for fertility treatment. With this information at hand, we made suggestions for content accordingly.
Prior to site launch December 1st, 2006, their competitors' websites came up in search results for the clinic's name ahead of the clinic itself. After just one month, www.nfcares.com is ranked No. 1 on Google for their name and any variation of it (Nevada Fertility Cares, Nevada Fertility Care, Nevada Fertility C.a.r.e.s., etc.). Prior to site launch, www.nfcares.com did not have top 30 placement on Google for any relevant search terms.
Their site is now listed first and 2nd on Google for "Nevada Fertility Center", above their major competitor who owns the URL www.nevadafertility.com. They are now also ranked No. 3 on Google for "nevada fertility" and 189 other different key phrases. The average daily visitor numbers to the website has tripled within 9 months after site launch, which affected their patient numbers accordingly.