INTERNET MARKETING TOOLS

 

Medical Marketing Tip # 4:

Effective marketing is characterized by detailed analysis. In a constantly changing marketplace with continuously developing new technologies and techniques, you have to quantify marketing tools to analyze the success. If one tool turns out to be not as effective as another, you will be able to adjust your marketing mix.

 

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Internet Medical Marketing Services

Internet Marketing Services

Today's Internet technologies are a key information resource for your patients and they should be major components of your marketing tactic to generate new patients. Please read details of the item you are interested in:

Medical Website Design & ProductionMedical Website Design & Production

An excellent website of a physician's practice can provide important services to you, your patients and the public:

  • Promoting your practice, generating new patients
  • Patient education tool
  • Streamline practice work flow
  • Tool to strengthen relations with referring physicians
  • Increasing awareness in the public about health issues

With creating a new medical website, our goal is to help you generate new patients and free work time on the physician’s and staff’s schedule. We will create a new Internet presence according to visitor usability and functionality. The website design will incorporate:

  • Your existing branding, such as logo, corporate colors, look and feel.
  • Your objectives and expectations to streamline workflow for increased efficiency and overall improvement of your practice's productivity and profitability.
  • Latest coding techniques to ensure best possible usability and accessibility.
  • Appealing graphic design and layout.
  • Compliance with the security standards of HIPAA (Health Insurance Portability and Accountability Act)
    Following the guidelines set for medical websites and as suggested by the American Medical Association (AMA) and your state's Medical Board.

We know how the code of a website has to look like to become listed in the top ten of search engine rankings. The new design and site layout will easily allow future content updates and be expandable with additional content in the future.

Website Ongoing Maintenance & Support

Once a website is launched and initial set up has been performed, ongoing website maintenance is crucial to expand your web audience and stay the course of search engine optimization. Service will contain of:

  • Minor editorial additions and changes of website content
  • Search engine rank report analysis & code changes
  • Email account updates
  • Technical support

You have a revised version of a patient registration form? You would like to add content about a new technology you offer to your patients? A new staff member needs an email address? No problem - Changes will be implemented 24 hours after receiving new content.

We will generate statistical data from your website and provide you detailed monthly reports that will enable you to monitor its potential return on investment.

Upon request, we will provide detailed search engine ranking reports for the most important keyphrases and monitor improvements over time.

Our Tip: We encourage our clients to give us as often as possible additional content. It is an important aspect of reflecting the state-of-the-art, professional image of your practice and staying ahead of the competition on the Internet. Having a website containing medical information, we recommend to provide your patients the most up-to-date and complete information about research, diagnosis and treatments. Personalized recommendations and website technical support will be provided on an ongoing basis via email or over the phone.

Web Traffic Analysis and Measurement of SuccessWeb Traffic Analysis and Measurement of Success

Marketing projects and advertising efforts are meaningless without the analysis following the implementation of the project. We will provide you monthly website traffic report with our analysis of the data.

Determining what works best and what is less worth pursuing will allow us to concentrate our efforts on the right marketing mix. In addition, we will implement a tracking system that will enable you to measure the website's return on investment.

 

 

Web Site Medical & Health Content Development

We know what drives visitors to your site and what frees valuable appointment time with doctors and nurses. Improve your practice's productivity by moving patient services and patient education to your website. We can put almost anything into any of the formats on your website:

  • HTML Pages
  • Images and Photos
  • PDF Files
  • Streaming Videos

Whether you would like to develop a patient education video, an online patient seminar or inform about new technologies used in your practice – patients can learn about it on your website. The better the patient educational content on your site, the better informed patient will be when coming to your practice for a consultation. Patients will have less questions for you about diagnosis and treatment what can free valuable consultation time.

Reduce the caller volume for your front office scheduling staff by making your new patient forms available online. Refer your callers to your website for directions, new patient forms, and other helpful information that can free valuable work time of your office staff.

Search engine optimizationSearch Engine & Local Search Optimization

Optimization of web pages causes competitive search engine ranking. Competitive search engine ranking increases web site traffic and generate valuable patient leads. Your website can be effective with keywords specific to your services you offer, specific to your geographic location.

Would you like to increase the number of patients for your preferred cases? Would you like to find out how your website is performing compared to your competitor down the road? Each search engine has its unique complex methodology and algorithm, which are constantly changing. We will generate keyword analysis reports and other requirements to find the most effective coding for your website and place them strategically within the site.

Competition Research, Analysis & Recommendation

We offer an accurate snapshot of your current ranking on all major search engines and suggest solutions. In addition, we determine your online competitors and evaluate their method and possible temporary advantage. Once we launch a new website, we immediately submit it to the 37 of the most important search engines for listing.

Medical web link referral programMedical Web Link Referral Program

Referral links to and from other sites generates more traffic to your site. In addition, the more other websites are referring to your content, the higher your search engine “popularity” score.

Online directories can be divided into horizonal and vertical market sources:

  • International directories (if applicable)
  • National directories
  • Regional directories
  • Vertical market - Phycisians directories and associations

There are websites such as physician directories, which can drive a significant amount of targeted traffic to your site. However, in the past year, some paid directories have been put on the black list of Google, which made it an art to find the right referrals. We will research qualified and relevant websites in your field and report effective outside links to you.

Some directories are free of charge, whereas others will request a monthly or annual fees for listing. We will evaluate the effectiveness of the paid links and help you making an informed decision about the most effective solution.

Paid Search Campaign PPCPaid Search Campaign (PPC) Development & Maintenance

Competitive search engines rankings for a new or modified website do not happen overnight. If you are looking for instant exposure, paid search campaign, aka pay-per-click advertising, might be the solution for you. This is an excellent tool of quantifiable advertisement in the digital age.

We will generate a paid search campaign according to the level of strength you decide on. The strength level will be set by the following parameters:

  • Monthly budget
  • Service to advertise
  • Geographic reach
  • Length of campaign

We will create an advertising schedule giving you verifiable results. We will be able to determine effectiveness and make adjustments for optimal results within your budget requirements.

Online Reputation Management

For physicians specialized in elective treatments, this service is more important than ever before. There is an increasing number of websites, where patients have the opportunity to share their experience at the doctor's office with the public in form of a review board or a message board/blog. The doctor's "rating" from happy or unhappy patients can affect patient volume for years to come. We'll set up a "blog watch" and give you the tools to use the online review boards to your advantage. If necessary, we also help you disarm unpleasant reviews.

Online Medical Public Relations

Getting your specialist name out in various ways is an important factor for any medical business. Articles and press releases are excellent ways to connect to the Internet community. In 2008, search engines notice who goes the extra mile and gives bonus points accordingly.

Health Email NewsletterHealth Email Newsletter

We will generate an email newsletter about news and helpful tips for referring physicians, existing and future patients. A health email newsletter is the most effective way to communicate with peers and patients on a regular basis generating repeat business and extended patient care.

The design will be personalized in your corporate identity and sent in plain text and HTML format. We recommend to send a newsletter quarterly or every 6 months to your subscriber base to inform them about latest technologies, patient care and other improvements at your practice.

Subscriber email list has a 100% double opt in feature with ensures compliance with email marketing laws.

Read about Medical Print Marketing & Advertising

Take advantage of our marketing services on a monthly basis! Agreements start at $500 per month! Contact us today!