MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
The Reproductive Sciences Center (RSC), Dr. Samuel Wood
The initial project required to revise and optimize the two main websites www.fertile.com and www.selectsurrogate.com. Both sites were in bad shape with obsolete and depreciated HTML code and lacked content prospective patients look for when visiting a clinic's website. We gave some content recommendations and optimized both sites for the most important keyphrases.
The improved main site www.fertile.com was launched in May 2008. The site's first Google Top 10 ranks developed after 2 months live and the clinic is seeing a significant increase in online new patient traffic despite a slumbering economy. After 2 months, the site hit Google's No. 1 spot for "San Diego Fertility Expert" and other very competitive top 10 Google keyphrases .
The revised selectsurrogate.com site was launched in December 2007. The site validates in XHTML and CSS and has all ideal elements to be ranked competitively among Google's top 10. It exclusively displays information about the clinic's surrogacy program. The clinic's challenge in the first months in 2008 was an increased number of available surrogates ready for fertility treatment.
In an ongoing service agreement in place, we run optimized paid search campaigns (PPC) and maintenance, search engine optimization, web traffic analysis and online reputation management. After a few short months, the site ranked in the top ten for important keyphrases like "california surrogate", "surrogate agency" and "facts about surrogacy", which led to running the program at full capacity.
Client's Comments about our work:
"In case we haven’t mentioned it… we have been absolutely blown away at how quickly the select surrogate site has shown rewards. We are truly blown away. The response from the PS has been great. We've gotten so many calls and have a couple women coming in for consults. The most qualified people, however, have been coming from the internet. The new site is really helping! Really, outstanding work!"
“By the way, you have done an excellent job optimizing the site. We are getting many inquiries both from surrogates and IP’s. Great work!"
Read another one of our most recent projects for a fertility clinic in Arizona...