About Fertility Marketing
Excellence, Results
Many of our clients have been contracting a Public Relations firm before with no significant or measurable results. PR is only a one aspect of marketing that can be risky in regards to controversial topics and might not get you the popularity you are seeking.
The key is to spread the efforts into various tools of marketing and advertising, developing a matrix with the most effective tools. Using the tools available to us, we portray you and your services in a tasteful and professional manner to distinguish your practice from the competition. Our unparalleled success in marketing and advertising campaigns speaks for itself. Take a look at our case studies.
Experience
Our network of marketing professionals has tremendous experience and talent in the field of marketing and keeps up-to-date with the latest Internet and multimedia tools for the benefit of our clients. The development team is lead by our founder Constanze Scherer, who has been specializing in medical marketing with strong focus on business development for over a decade. Fertility Marketing was created after multiple requests to work for other physicians after leading San Diego Fertility Center marketing department for several years. Under Constanze's marketing direction, San Diego Fertility Center has become and continues to be the leading clinic in Southern California, and one of the top fertility practices in the country.
Full Service
The key to our success is the knowledge and implementation of all marketing tools that are most effective for a medical practice today. We offer you a full market and competition analysis, and find out what patients like or dislike the most in your practice. If needed, we develop your branding, and high-quality brochures and patient guides in print and/or digital media. We will use the latest tools on the Internet to generate new patient leads for you via a state-of-the-art website, an electronic patient newsletter, a virtual tour and patient education videos. We will monitor all marketing activities, record and report the data to you and continuously make optimizing adjustments.
Exclusivity
Our ongoing services to your practice can include exclusivity rights. Under this type of monthly retainer agreement, we will commit our marketing efforts to your practice to the exclusion of competitive practices within a 50-mile radius. This way, you can rest assured that our efforts won’t be affected by any conflict of interest. Contact us to find out more.
Expertise
There are plenty of marketing firms out there who are able to can provide you a website and marketing materials they think you need. However, if you are looking for marketing expertise to market physicians, the field is very limited. We understand that you cannot promote the academic skills of a doctor like the dealership down the street. We will work together with you to devise the concept and strategy that will make you more successful.
Eco-Friendliness
We believe in environmental consciousness, pollution prevention, energy conservation, water conservation, solid waste reduction, recycling and sustainablity. Even though we are a small business we are making an effort to conserve natural resources in our daily business practice without compromising the quality of our work.
Contact us today to find out what we can do for you!